purple duck university
Purple Duck University offers interactive marketing, video production, and Public Relations classes for nonprofits to empower them with the knowledge and tools they need to succeed.
If your organization would like a customized workshop, please give us a call at (678) 925-3582.
"Marketing 102 - How to Write
an Effective Marketing Plan"
(A Full Day Interactive Workshop for Nonprofits and
Cause Related Organizations)
For Nonprofits to be successful, it is critical that they have a Marketing Plan to serve as the foundation for all their marketing efforts. But, for many nonprofits, writing a Marketing Plan can be intimidating, confusing, and expensive. The good news is that it doesn’t have to be. YOU can write your own Marketing Plan. In this 6 hour hands-on workshop, you will learn the fundamentals of a strong Marketing Plan and how to write one for your organization’s unique goals and mission.
- A customizable electronic marketing plan template
- Comprehensive presentation, discussion and instruction
- Real life examples of other nonprofit marketing plans
- In-class exercises and homwork to complete your marketing plan
- Expert support and review of completed plans after the class
- What's in a Marketing Plan?
- Completing your SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Identifying your target audience and how/where to reach them
- Determining realistic marketing objectives
- Developing strong strategies for success
- Outlining tactics to support your strategies
- Creating timeliness, budges, and accountability
- Evalating and reporting on results
TIME: 9:30 am - 4 pm
Ignatius House Retreat Center
6700 Riverside Drive NW
Atlanta, GA 30328
FEE: $89 (includes lunch and FREE Parking)
Or call (678) 925-3582
Upcoming Workshops Include:
- Creating a PR Strategy to Get Your Organization "In the News"
- Is it Time to Refresh or Redesign Your Website?
- Tailoring Content and Stories for your Target Market
- Using the Power of Video to Extend Your Nonprofit's Reach
- Developing the Right Marketing Tools for Your Target Audience
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About Purple Duck Marketing
Purple Duck Marketing is a full-service agency providing Marketing, Public Relations, Video Production, and Marketing Coaching to Nonprofit and cause-related organizations. By using creative and powerful ways to tell your mission-based story, we are committed to helping your organization raise awareness, educate, cultivate meaningful relationships and ultimately increase support for the important work you do. From simple marketing, PR, and video projects to integrated campaigns, we're here to help you stand out from the crowd!