purple duck university

CLASSES FOR SMALL AND MIDSIZED BUSINESSES

MARKETING 101A:
"Writing Your Marketing Plan in Only One Day
"
An Interactive Workshop for Small and Midsized Businesses

For businesses to be successful, it is critical that they understand the principles of effective Marketing and how to apply it to their organization.  It is also critical that they have a marketing plan that can serve as the foundation for all their marketing efforts. For many businesses, writing a marketing plan can be intimidating and confusing. The good news is that it doesn’t have to be. Writing a marketing plan is easier than you think and it doesn’t take a Marketing degree or a great amount of time. 

In this hands on, workshop we will discuss the basics of Marketing, review all the key elements of Marketing plan and embark on an interactive journey to create a marketing plan for your business,  all in only one day.  Participants will work in teams of two on exercises that will answer the questions a strong marketing plan must address.  They will leave with a marketing plan outline, a new sense of confidence and the excitement of having created a virtual roadmap to effectively reach their target audience.  

Workshop includes:

  1. An overview of fundamental marketing principles and practices 
  2. In class exercises to complete your marketing plan
  3. Group discussions on marketing strategies and tactics
  4. A customizable  electronic marketing plan template
  5. Expert support and review of completed plans after the class

Marketing 101A is designed for businesses who:

Upcoming Sessions

More sessions are currently being scheduled. Check back for more information or join our mailing list to be notified via email.

Reserve your space today -- Call (678) 925-3582 or Register online-- Class size is limited to only 40 participants

“The Marketing 101 workshop helped us create a marketing plan using a basic outline. The outline expedited an easy step-by-step process to think and plan with our own non-profit in mind. A great tool which I completed by myself after brainstorming with a few others.”   Lisa Melvin – CFCC