purple duck university

CLASSES FOR NONPROFITS

MARKETING 101-NP –
“How To Write an Effective Marketing Plan”
An Interactive Workshop for Nonprofits
and Cause Related Organizations

For Nonprofits to be successful, it is critical that they understand the principles of effective Marketing and how to apply them to their organization. It is also critical that they have a marketing plan that can serve as the foundation for all their marketing efforts. For many nonprofits, writing a marketing plan can be intimidating and confusing. The good news is that it doesn’t have to be. Writing a marketing plan is easier than you think, and it doesn’t take a Marketing degree or a great amount of time. 

In this hands-on workshop we will discuss the basics of Marketing, review all the key elements of a Marketing plan and embark on an interactive journey to create a marketing plan for your organization, all in only one day. Participants will work in teams of two on exercises that will answer the questions a strong marketing plan must address. They will leave with a marketing plan outline, a new sense of confidence and the excitement of having created a virtual roadmap to effectively reach their target audience.  

Workshop includes:

  1. An overview of Nonprofit marketing principles and practices 
  2. In-class exercises to complete your marketing plan
  3. Group discussions on marketing strategies and tactics
  4. A customizable electronic marketing plan template
  5. Expert support and review of completed plans after the class

Marketing 101-NP is designed for nonprofits who:

  1. Want to better understand the basics of Marketing
  2. Need to create a written plan and integrated strategy for their marketing efforts
  3. Are currently doing some marketing but without a defined strategy
  4. Want to maximize their communication and fundraising efforts with the best Marketing practices

Upcoming Sessions

September 3, 2010 - Atlanta GA
Time: 1 - 5 pm
Price: $49
Location:
Greater Atlanta Builders Association
1484 Brockett Rd
Tucker, GA 30084
(678) 775-1424 (GABA)

Reserve your space today -- Call (678) 925-3582 or Register Online -- Class size is limited to only 50 participants

“The Marketing 101 workshop helped us create a marketing plan using a basic outline. The outline expedited an easy step by step process to think and plan with our own non-profit in mind. A great tool which I completed by myself after brainstorming with a few others.” 
Lisa Melvin – Catholic Family and Child Services

Purple Duck University