purple duck university
CLASSES FOR NONPROFITS
Social Media 101-NP –
“Integrating Social Media into Your
Nonprofit Marketing & Fundraising Plan”
For nonprofits to be successful, it is critical that they understand the principles of effective marketing and how to apply it to their organization. It is also critical that they are familiar with all the marketing tools available to them and how they can aid in fundraising. Social media applications are just a few of the newest tools being utilized by nonprofits to create awareness and raise funds. But are they appropriate for your organization and do you have the time and resources necessary to utilize them effectively?
In Social Media 101, we will discuss the basics of Facebook, Twitter and blogging as they relate to an integrated marketing and fundraising strategy. We will review their features, and discuss the benefits and value of adding them into to your existing marketing plan and fundraising campaigns. We will also review a real case study that utilized a variety of social media applications to create awareness, build community and raise significant funds.
Participants will leave with a greater understanding of how social media applications can be used in their organization to increase awareness, build community and raise funds to further the success of their mission.
The 2-Hour Class Includes:
- Debunking the myths around social media
- An overview of Facebook, Twitter and blogging as part of an integrated marketing strategy
- A review of each application’s features, uses and benefits to a Non-profit organization
- A case study of a successful fundraising campaign that utilized Facebook, Twitter and blogging as part of an overall marketing and promotional strategy
Social Media 101 is designed for Nonprofits who:
- Want to better understand the basics of social media applications and how they can be integrated into their Non-profit marketing plan or future campaigns
- Need to determine if utilizing social media applications is a good use of time and resources for their organization
- Are currently using social media applications but without a defined strategy
- Want to maximize the effectiveness of utilizing social media applications within their organization
More information:
- Download printable class information (pdf)
- Meet the Workshop Presenters: Susan Burnash and Jason Dick
- Register Now: Call (678) 925-3582 or Register Online
Upcoming Sessions
More sessions are currently being scheduled. Check back for more information or join our mailing list to be notified via email.
“The Marketing 101 workshop helped us create a marketing plan using a basic outline. The outline expedited an easy step by step process to think and plan with our own non-profit in mind. A great tool which I completed by myself after brainstorming with a few others.”
Lisa Melvin – Catholic Family and Child Services
Reserve your space today -- Call (678) 925-3582 or Register Online -- Class size is limited to only 35 participants
