purple duck university
CLASSES FOR NONPROFITS
Social Media 301-NP –
“Using Social Media for Self Promotion”
Now that you understand the basics and have a grasp on your own social media style, it is time to see some results. These tools are most successful when used in integration with each other to build online community. This class will help you understand what online community can do for you to help in your communications with donors, volunteers, board members and others in the community.
Beyond the ability to use these applications, it is important that you understand how to move people behind what your organization is trying to do. We will talk about what you can do with your current Web site to promote and auto-promote events and other happenings—the principles you can use to recruit volunteers, fundraise and reach out to the media. We’ll cover some advanced community promotion tools including reciprocal linking, online carnivals, blogging campaigns and more. We will also briefly cover Search Engine Optimization (SEO) for blogging and how to get yourself found using Facebook, Twitter and LinkedIn.
Participants will leave with specific plans that they can implement at their organization. They will have the knowledge and access to all that they need to create an online community that promotes their organization to thousands of people every month.
The 2-Hour Class Includes:
- Using social media to reach the media and community at large
- Techniques to grow your online fundraising, recruit and communicate with volunteers, engage your board and steward donors
- Using these tools to auto-promote, build attendance with events and advertise for urgent operational “asks”
- Advanced online promotion techniques such as reciprocal linking, online carnivals, blogging campaigns and more
Social Media 301 is designed for Nonprofits who:
- Know the basics (101) and have a unique, tried-and-true style of using social media (201)
- Are trying to build community online and are struggling to get things off the ground
- Want to see results from their work in social media
- Are using social media but their networks are not growing
More information:
- Download printable class information (pdf)
- Meet the Workshop Presenters: Susan Burnash and Jason Dick
- Register Now: Call (678) 925-3582 or Register Online
Upcoming Sessions
More sessions are currently being scheduled. Check back for more information or join our mailing list to be notified via email.
“The Marketing 101 workshop helped us create a marketing plan using a basic outline. The outline expedited an easy step by step process to think and plan with our own non-profit in mind. A great tool which I completed by myself after brainstorming with a few others.”
Lisa Melvin – Catholic Family and Child Services
Reserve your space today -- Call (678) 925-3582 or Register Online -- Class size is limited to only 35 participants
